Why go
A gelato case in Asagaya
The case is the whole proposition at Gelateria Sincerita, a small, bright gelato counter in Asagaya, in Tokyo’s Suginami ward, where choosing from the display freezer is the only decision the visit asks of you. It is a frozen-dessert specialist rather than a café, and the gelato is the reason to go.
Ranked first in the Tabelog 100
Sincerita took #1 in the Tabelog 100 in 2023, which puts a small neighbourhood counter at the head of a national list. That ranking, more than anything about the room, is what tells you how the gelato is regarded in Japan.
Start with the fondente nero
Fondente nero is the flavour to open with, then let the case decide the second scoop. A counter this size turns on what is in the freezer on the day, so look before you order rather than arriving with a fixed idea.
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Frequently asked questions
What should I order at Gelateria Sincerita?
Start with the fondente nero, then take a second scoop from whatever is in the case that day. This is a gelato specialist rather than a café, so the flavour list is the menu, and the counter took #1 in the Tabelog 100 in 2023, which is the reason to make the trip to Asagaya.
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