Why go
Twenty roasters on one shelf
The shelf behind the counter carries coffee from more than twenty roasters around the world, plus blends Dayglow roasts itself, which is an unusual amount of range for a room this size. It lets the menu move across origins, processing styles and roast profiles while keeping a house point of view, and it makes the pour-over list the first thing to read.
Founder Tohm Ifergan sets the coffee and tea direction, roasting included, so the selection is curated rather than accumulated. Espresso drinks are here too, latte and cappuccino and cortado, but the cafe is clearest when coffee is treated as a tasting: compare producers, roasters and styles, then choose with more intent than a default morning cup.
A small subterranean room
The West Hollywood branch is tiny and below street level on a quiet side road, and that footprint shapes everything about it. Instead of a large industrial room there is a bright, close space suited to conversation, careful drinking and short visits. Indoor and outdoor seating both exist, but scale is not the draw.
It opened in summer 2021 as the brand moved beyond its original Silver Lake cafe, and it keeps a neighborhood quality the flagship does not have. Colorful branding and clean design make it an aesthetic destination as much as a coffee one, and it draws a younger, design-conscious crowd, but the room serves the drinks first. The sense of discovery is part of it: a compact outpost presenting global coffee, tea, matcha and functional ingredients with a polished, experimental attitude.
Start with the Totoro
Order the Totoro first. It is the signature, made with black sesame and activated charcoal, and it explains the cafe’s view in one glass: visually striking, rooted in tea as much as coffee, built from ingredients outside the cappuccino-and-latte routine. It also shows the wellness-leaning language the brand uses, where a functional ingredient sits inside a serious specialty order rather than replacing it.
After that, work through the pour-over menu and the rotating multi-roaster selection, which is where the range actually lives. Matcha and tea run alongside the coffee, and the specialty latte list is where the more inventive drinks appear. Come for a composed drink, for roaster discovery, or for an experimental matcha, and expect to spend the visit on what is in the glass rather than on the room around it.
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Frequently asked questions
What is the Totoro at Dayglow?
The Totoro is Dayglow’s signature drink, made with black sesame and activated charcoal, which gives it its color. It sits between the cafe’s coffee and tea sides and shows the wellness-leaning approach the brand takes to specialty drinks, where a functional ingredient is treated as part of a serious order rather than a novelty.
What kind of coffee does Dayglow serve?
Coffee from more than twenty roasters worldwide, alongside blends Dayglow roasts itself, which makes the pour-over list the main event. Espresso drinks such as lattes, cappuccinos and cortados are made too, and matcha and tea run in parallel. The selection rotates, so two visits rarely mean the same cup twice.
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