Da Vittorio Selection

Pralines are set out like jewellery and the cakes are lit like objects: this is the Cerea family's Milan shop, a pastry and gourmet boutique a few steps from the Quadrilatero della Moda rather than a room with tables. It opened in late 2023 as a golosa temporary boutique, and it still reads as retail first, arranged for choosing, buying and collecting orders.

The Cerea family in retail form

The shop draws on Gruppo Da Vittorio, led by Chicco and Bobo Cerea, sons of the founder Vittorio Cerea, and it is stocked from the DaV Pastry Lab at Albano Sant'Alessandro, near Bergamo. Because production happens there rather than behind the Milan counter, what fills the case is finished work: cakes, pralines, sauces, compotes and boxed assortments composed for a fashion-district street. The address sets the tone, since on a street of fashion and jewellery a pastry shop has to hold its own as a window, and the chocolate here is cut and finished like small polished stones. The boutique carries Relais Desserts recognition, which places it in the same association as Europe's leading pastry houses.

Cakes, pralines and the savoury shelves

Leavened cakes are the anchor. The Lievitati come from the pastry lab, and Gioconda Estiva is the clearest example, a soft enriched dough with candied peaches and apricots scented with Moscato di Scanzo, the Bergamo DOCG wine. Torta Pacchero turns the restaurant's most recognisable pasta shape into a dessert. Christmas and Easter cakes take over in season. The savoury shelves widen the visit with Da Vittorio tomato sauce, compotes made with Christine Ferber including strawberry and raspberry from Alsace and strawberry with fresh mint, plus stuzzicherie, cured meats, cheeses, selected wines, teas and infusions.

How to buy

Come to browse and to carry something away rather than to sit. Gifting is central: assortments in presentation boxes, corporate orders, gift cards, and cakes collected on the day they are wanted. If you want a single thing, take Gioconda Estiva for the pastry side or Torta Pacchero for the restaurant reference. If the point is to bring Bergamo home, the tomato sauce and the Ferber compotes travel further than a cake. The whole shop is a compact translation of the Da Vittorio style, with pastry treated as display and everything on the shelf pointing back to one kitchen.