Supermoon Bakehouse

Twice-baked croissants and a rotating case

Supermoon’s stuffed croissants start as plain croissants, then go back into the oven a second time layered with custards, creams, jams, sauces or savory fillings. That two-day method is the centre of the bakery, which opened in 2017 on the Lower East Side and carried the laminated-dough momentum of Mr. Holmes Bakehouse in San Francisco, where its founder created the cruffin, into a louder, colour-forward New York identity. The format is pastry-first rather than café-first: rotating counters of laminated items, brioche doughnuts, ice cream sandwiches, gelato and soft serve, packed in holographic boxes and built for a dramatic cross-section.

What the counter carries

The bakery has run eight croissant varieties at a time, six sweet, two savory and one plain, alongside three rotating brioche doughnuts and cruffins that can change every other week. The named examples show the range: the Banana Split Sundae Croissant with caramelised sous vide bananas, chocolate almond crème, banana caramel, crème pâtissière, dehydrated bananas and caramel milk chocolate fudge; the Pecan Pie Croissant with brown butter custard, pecan cream and candied pecans; and the Yuzu Huckleberry NY Cheesecake Croissant with yuzu cheesecake crème pâtissière, huckleberry-cinnamon jam, white chocolate and graham crumbs. The savory side runs to ham and cheese with a cheddar-gouda béchamel, sausage, artichoke and cheese, and cacio e pepe.

Order around the signatures

Build an order around the categories rather than a fixed list, because the rotation is the point. For cruffins, the lineage runs back to Mr. Holmes, and New York versions have included lemon poppy seed, pineapple and holiday eggnog. For doughnuts, look to the filled brioche styles: Cookies & Cream Maritozzo with Oreo-infused cream and chocolate ganache, Honey Lavender, Chocolate on Chocolate, Super Blood Moon, or Peanut Butter & Jelly with peanut brittle and peanut butter glaze. Ube runs across the menu through the Ube Eclair and the Ube Pandan Ice Cream Sandwich, while matcha, green tea and blueberry, yuzu and pandan mark the same global flavour pattern. Drinks are secondary, with flat whites and macchiatos beside the pastry. The room supports a quick visit: counter display, a glass-pane kitchen, blush pink marble and a few small tables. The holographic boxes read stay wild, moon child, and a neon sign on the wall says bite me NYC, which is roughly the register the whole place works in.