Project Seoul

One latte the whole room is built around

The order that explains Project Seoul is the Condensed Milk Cream Latte, written on the menu in Korean as 연유라떼 and named at the counter as a staff favourite. Condensed milk gives it more sweetness and a heavier texture than a standard latte, and it points the coffee programme toward Korean café habits rather than a straight espresso bar. The café opened in early 2025 on a second floor in the stretch where Kensington Market meets Chinatown, above the Korean restaurant Daldongnae 12, and the climb up the stairs is part of the appeal.

The rest of the list follows the same Korean-inspired idea: specialty coffee with a Korean turn, served beside Korean snacks and pastries rather than a bakery case. The house does not publish a roaster, an origin list or a brew method, so the coffee is judged in the cup rather than off a board, and the condensed milk latte is the one it wants judged first.

A room meant for staying

Project Seoul follows the Korean café model, where coffee, snacks, design and the licence to linger matter as much as the drink itself. The room is spacious and minimalist, with clean lines, neutral tones and an uncluttered layout, and it is arranged for long visits: working, reading, meeting someone, or sitting quietly instead of ordering and leaving. There is indoor and outdoor seating, dine-in and takeout, and the counter-service rhythm familiar from any specialty café.

The name points at Seoul café culture, and the influence runs closer to trend-led Korean coffee districts such as Ikseon-dong than to a North American coffee bar. The second-floor position keeps the room slightly apart from the street below, while the Korean dining presence in the same building and the surrounding blocks puts it in context rather than leaving it a one-off.

Order the condensed milk cream latte first

Start with the Condensed Milk Cream Latte because it is the drink closest to what the café is for. It works as an order and as a cue: condensed milk is the Korean café signature, and the bilingual name shows how the place sits between Toronto specialty coffee and Korean snack-and-drink culture.

Pair it with the Korean snacks and pastries that make up the food side, which is treated as part of the visit rather than a shelf of add-ons. The stronger reason to stay is the room itself, set up for the kind of visit that runs past one drink, so the practical approach is to order the latte, add a snack, and take a seat rather than the door.