Why go
Matcha is the whole menu, not a section of it
Order ceremonial-grade matcha here and you are ordering the thing the counter was built for. How Matcha works as a tea bar rather than a coffee shop that happens to whisk, and it puts three things forward: straight ceremonial-grade matcha, matcha lattes, and matcha cocktails. That is a narrow list by design, and it turns the decision into a simple one about how much you want the tea diluted.
Straight ceremonial-grade matcha is the clearest read on what the house is buying and how carefully it is whisking, and it is the version that rewards paying attention. A latte softens it with milk and is the everyday order for anyone who finds the unblended bowl too grassy. The cocktails take the same base somewhere else entirely, which is unusual for a daytime tea counter and gives the room a second gear.
A calm Marylebone room with the counter in charge
The space is modern and deliberately quiet, arranged for a slow drink and a conversation rather than a queue that pushes people through. Service is at the counter and the format asks nothing of you in advance. It reads as a room people use alone with a book as readily as in pairs, and the calm is doing real work: matcha rewards attention, and a counter that is not competing with a grinder and a steam wand gives you a better chance of tasting what is actually in the cup.
It is also a corrective to the way matcha usually reaches people in London, which is as a flavor added to something else. Here it is the subject, and the room is built to let it be.
What to order first, and second
Start with the ceremonial-grade matcha. It is the most direct expression of the house and the fairest test of whether the tea is worth coming back for. If it lands, the latte becomes the repeat order and the cocktail becomes the evening version of the same idea. If it does not, nothing else on the list will change your mind, which is the honest consequence of a menu this focused.
How Matcha appears in The Infatuation's 2026 matcha guide, a reasonable signal that the narrowness is a choice rather than a limitation. For coffee-led counters in the same part of London, Hagen Espresso Bar and Omotesando Koffee are the closest comparisons.
Tags
Frequently asked questions
What should I order at How Matcha?
Ceremonial-grade matcha, served straight. It is the headline product and the clearest test of the tea itself. From there the matcha latte is the softer everyday version for anyone who wants milk in it, and the matcha cocktails take the same base into the evening. All three sit on a deliberately narrow menu.
Is How Matcha a good place to sit and work?
It is quieter than most counters, which helps. The room is modern and calm, built for a slow drink rather than a fast queue, and service is at the counter so nothing interrupts you once you are seated. It suits reading or a low-key conversation more than a long laptop session.
Compare nearby places
| Venue | Type | Area |
|---|---|---|
| Hagen Espresso Bar (Hagen Marylebone) | Café | Marylebone |
| Abuelo Marylebone | Café | Marylebone |
| Special Guests | Café | Marylebone |
| Lodestar Coffee | Café | Clapton |
| Tokkia | Café | Covent Garden |
