Why go
Matcha first, coffee close behind
The drinks list is the whole proposition. Frothee is a modern cafe concept built around matcha and specialty drinks, and the Earl Grey matcha latte is the clearest way in, folding a familiar tea reference into the category the cafe has staked itself on. Coffee is not an afterthought behind it. The iced Spanish style coffee gives coffee drinkers a parallel route, sweeter and cold, which suits the same audience the matcha attracts. Flavoured cold foams are the third recurring element and the one that ties the menu together. The Infatuation named the cafe in its 2026 matcha guide, which is a fair summary of where its reputation sits.
A small business with a second site
Frothee grew fast and visibly. It began with a site in the King's Cross area and added a Covent Garden branch, described at the time as the second location for a London matcha cafe that had already built an audience. The business is small and family linked: it was started by a woman in her twenties who left her job and went into it with her father, which is a different origin story from the group backed openings around it. Attention has followed the expansion more than the room itself, which is a fair reflection of a business whose reputation travels through named drinks. The room follows suit. It reads as compact and contemporary, a drink stop rather than a dining room, warm enough to sit in for a while but built around the counter and the takeaway cup.
Start with the Earl Grey matcha
Order the Earl Grey matcha latte on a first visit if matcha is the draw. It is the drink that connects the cafe's specialty concept to a specific flavour rather than a general one, and it is the item most closely associated with the name. If coffee is the pull instead, take the iced Spanish style coffee, which sits on the coffee side of the same sweet, cold, modern approach. Cold foam is the other recurring clue to how the bar thinks, and it is worth ordering on top of something rather than treating it as a garnish. The strategy is simple: choose between matcha, coffee and foam led drinks, and do not come expecting a food menu to organise the visit around.
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Frequently asked questions
What should I order at Frothee?
The Earl Grey matcha latte is the signature and the drink that best explains the cafe, folding a familiar tea flavour into the matcha category it is known for. If you would rather drink coffee, the iced Spanish style coffee is the parallel order, sweeter and cold, and the cold foams are worth adding on top.
Is Frothee only about matcha?
Matcha leads, but not alone. The menu is built around specialty drinks generally, so coffee, flavoured cold foams and sweet iced drinks share the same billing. What it is not is food led: this is a drink stop where the counter and the takeaway cup organise the visit rather than a menu.
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