Au Petit Prince

A Breton pastry house with a boutique in Baud

Au Petit Prince arrived in Baud as part of a Breton pâtisserie-chocolaterie founded in Étel in 2009 by Maëlig Georgelin, a pâtissier from Lorient whose start came in the family kitchen long before the professional one. Baud is one point in a regional network that also takes in Arradon, Auray, Belz, Carnac-Plage, Locoal-Mendon and Pluvigner, which keeps the house tied to Brittany rather than to a single shop.

The identity is pastry and chocolate first. The boutique is given over to cakes, macarons, chocolate creations and a luxury chocolate line, not to baguettes, sourdough or a viennoiserie programme. One named creation is L’ILOT DE SAINT-CADO, and it sits alongside macarons and marshmallow bears. The chocolate line also runs to professionals, supplying bakers, pâtissiers, caterers, restaurants and delicatessens, which places Baud inside a house working well beyond its own display case.

The reputation behind the counter

The clearest marker is the 2019 win on M6’s Le Meilleur Pâtissier: Les Professionnels, which took a Breton house with a coastal base onto national television. For a visitor in Baud that context is useful: the shop is a local access point to a pastry house with wider ambitions, a stated loyalty to regional skill, and an interest in developing where the story began.

That ambition has also pointed outward, with the house talking about carrying its work beyond Brittany. The balance is the interesting part: boutiques concentrated in Breton towns and coastal villages, and a business not content to stay small.

How to use the Baud shop

Treat it as a boutique visit rather than a café or a restaurant. There are no seated drinks, savoury plates or lunch service to plan around; the rhythm is choosing from a pastry and chocolate counter and taking the box with you. Selection is the whole activity, so it rewards knowing roughly what you want before you walk in.

Read the counter through its named formats: cakes shaped by Georgelin’s pastry background, macarons, marshmallow bears, L’ILOT DE SAINT-CADO and the luxury chocolate. In Baud, Au Petit Prince is the polished local expression of a Breton pastry-chocolate house whose reputation rests on Georgelin, the 2009 Étel origin, the 2019 competition win and a boutique network that has stayed in Brittany.