Alfred Coffee

The Alfred Latte is what most people order, and the soda-shop room it is handed across explains the rest. This Beverly Hills branch of Alfred Coffee opened in August 2017 as the brand’s second major location, after the Melrose Place flagship.

Alfred Latte, matcha and cold brew

The menu runs on Alfred’s familiar rhythm: espresso drinks, pour-overs, cold brew, matcha lattes, juice, salads, sandwiches and pastries. The Alfred Latte is the natural first order, with the Matcha Latte covering the green-tea side and Cold Brew or an Iced Vanilla Latte taking the chilled lane.

Preparation is split across the bar: espresso machines for the milk drinks, pour-over setups for single-origin coffees, cold brew systems for iced service. The emphasis falls on curated coffee, origin variety and seasonal drinks rather than on a single roaster identity. Branded cup sleeves are part of the culture too, used since 2018 for Emmy campaigns featuring streaming shows and major films.

A soda-shop look on the shopping corridor

The branch was introduced as a fashion-favoured café with an old-school soda shop feel run through modern specialty coffee. In Beverly Hills that means a casual counter-service stop rather than a formal room, but one designed for a fashion-conscious crowd of locals, retail workers, hotel guests and people moving through the luxury shopping corridor.

Guests order at the counter, collect coffee or food, and settle into indoor seating when they want to stay. The room is built for quick morning coffee, a midday salad or sandwich, and afternoon laptop time or conversation. Pastel tones, whimsical details and a bright, photograph-ready presentation are central to the experience, and they are a large part of why Alfred reads as a Los Angeles lifestyle brand rather than a generic chain.

Order the Alfred Latte first, then decide cold or green

Start with the Alfred Latte for the house signature, then decide whether the visit is really about chilled coffee, matcha or food. Cold Brew is the straightforward cold option, while the Iced Vanilla Latte adds a sweeter espresso-based route through the same territory.

The Matcha Latte is the key non-coffee drink and fits the wider coffee, matcha, tea and juice model. For food, think in daytime terms: pastries with a morning drink, salads or sandwiches around midday, and portable items otherwise. This branch helped establish Alfred as an identifiable Los Angeles coffee name, and the later Alfred Window walk-up nearby shows how the brand has deepened in the same neighbourhood while the full café experience stays anchored here.